Instagram Marketing And Management Packages
Instagram Ads Cost & Marketing Plans
Interested in boosting your Instagram profile or business in India but unsure about the expenses involved? Brand Obility is a leading agency in India specializing in Instagram marketing. Our customizable plans offer a range of pricing options designed to enhance your brand and revenue. On average, our monthly charges for Instagram advertising range from Rs. 8000 to Rs. 18,000. Keep reading to find out more about the costs associated with Instagram ads in India.
Instagram Ads Cost In India
Absolutely, the cost of running an Instagram ad can vary greatly depending on the industry and level of competition. Now you're aware of the expenses involved in advertising on Instagram.
How Much Does Instagram Ads Cost In India?
The average Instagram sponsored ads or advertisement CPC ( cost per click) costs between 36.69 INR– 146.75 INR.
But, it totally depends on industry and competition. Now you know how much does it cost to put an ad on Instagram.
Instagram Promotion Packages
Small Business
15,000 INR / Monthly
Best for Small Business
Midsize Business
25,000 INR / Monthly
Best for Mid Size Business
ECommerce Business
40,000 INR / Monthly
Best for eCommerce Business
At the outset, the typical cost of Instagram advertising hovers between $0.01 and $3.50, given the chosen bidding mechanism.
Instagram advertising costs can basically be divided into three sections – Cost per click (CPC), Cost per engagement (CPE), and Cost per thousand impressions (CPM).
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Cost Per Click (CPC)
The expense for each click on Instagram ranged from 50 cents to one dollar, encompassing all types of clicks on the advertisement. For clicks leading to destination URLs, the cost per click varied between 50 cents and 95 cents.
Cost Per Engagement (CPE)
Cost per engagement (CPE) on Instagram refers to the expense associated with each interactive action taken on an advertisement, such as likes, comments, shares, or other forms of engagement. The CPE typically ranges from $0.01 to $0.05.
Cost Per Thousand Impressions (CPM)
The average expense for every thousand views on Instagram is $6.70. Another key factor in calculating the cost of advertising on Instagram is the target audience's demographics. The choice of demographic characteristics significantly influences the overall cost.
When examining the age factor, the situation changes notably. A 2017 research report from AdEspresso suggests that the typical cost-per-click (CPC) on Instagram varies between $0.70 and $0.80 for all age groups. The study highlights that the age brackets with the most expensive CPC rates are 18-24, 25-34, and 35-44.
Our Instagram Marketing Services Include
Certainly, when you're creating content for your sales page, this text section is the go-to spot for diving deeper. Whether you need to flesh out product features, share a compelling brand story, or discuss specific use cases, this is where it happens.
Remember, it's all about readability and engagement. Short paragraphs are your friend—they make your content easily digestible. Consider sprinkling in some eye-catching subheadings and text highlights to break up the content and draw attention to key points.
Feel free to copy this section and integrate it wherever detailed explanation is needed. Tailor the text to suit different aspects of your offering or to address varying customer pain points.
The goal of the Brand Awareness objective is to maximize the exposure of your brand. It aims to introduce your brand to a large audience, making it an excellent choice for businesses that are either new to the industry or have recently released a new product or service.
Facebook traffic ads
The "Traffic" objective in Facebook Ads aims to increase the number of visitors to your website or landing page. When you choose this goal, Facebook's algorithm adjusts the distribution of your advertisement to target individuals who are most likely to visit your site by clicking on the ad.
Facebook Engagement Ads
The "Engagement" objective in Facebook Ads is designed to maximize interactions with your advertisement or content. This can include actions like likes, comments, or shares. When you choose this objective, Facebook's algorithm tailors the delivery of your ad to reach individuals who are most likely to interact with it.
Facebook Lead Generation
The "Lead Generation" goal in Facebook Ads is designed to gather potential customer information from your specified audience. When you choose this objective, Facebook's algorithm fine-tunes the display of your advertisement to reach individuals more inclined to share their contact details in return for something valuable, like a webinar or an e-book.
App Promotion
The "App Installs" goal in Facebook Ads is designed to encourage more users to download your mobile application. By choosing this as your objective, Facebook's system will fine-tune the display of your advertisement to reach individuals who are most probable to install your app.
Facebook sales objective
The "Catalog Sales" objective in Facebook Ads is designed to promote items from your online store and boost sales on your site or application. By choosing this objective, Facebook ensures your ads reach individuals most likely to buy.
Comparison Of Advertising Costs Of Facebook And Instagram
In the realm of social media marketing, Instagram and Facebook are the major contenders. Hence, it's logical to assess the expenses associated with both platforms. This evaluation will assist you in determining which platform provides the most bang for your buck in terms of advertising. Most importantly, it will guide you in identifying which social media platform grants your ads a wider audience reach.
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Does It Make Sense To Spend Through Instagram Advertising?
It absolutely makes sense. There are lots of reasons that prove why advertisers prefer to advertise on Instagram ads.
Better Click-Through-Rate (CTR)
While you can distribute your advertising budget across various networks, Instagram often delivers the highest CTRs. According to a study by Fortune, ads on Instagram have a click-through rate that's 2.5 times greater than other social media sites.
Multi-Faced Targeting Options
Similar to other social media platforms, Instagram offers advertisers a range of sophisticated targeting choices. These options, such as location and interests, enhance the effectiveness and ROI of the advertisements. Instead of targeting all tech enthusiasts, advertisers can specifically target those interested in robotics.
Superior Engagement
According to a study by Forrester, Instagram's engagement rates significantly outshine other social media platforms. In fact, Instagram's engagement is 10 times higher than that of Facebook. High engagement on a platform often translates to effective advertising results. By crafting ads that resonate with the right audience, one can prompt users to engage with the ad, follow a page, or make a purchase.
Higher Order Values
Research indicates that the average order value for advertisers on Instagram is $65. While Facebook has a stronger position in social media sales, its average order value is approximately $50, which is lower than that of Instagram.
Better Conversion Rates
Ads on Instagram yield better conversion rates compared to other platforms, also resulting in greater order values. On average, Instagram ads have a 1.08 percent conversion rate. This is in contrast to Pinterest ads at 0.54 percent and Twitter ads at 0.77 percent. Even though the costs for advertising on Instagram might be higher, success hinges on a well-executed campaign. Continuous creation and refinement of your strategy are essential to achieve desired results with Instagram advertising.
Factors That Determine Instagram Advertising Costs
In general, there are 4 elements that play a great role in determining Instagram advertising costs.
Anticipated Action Rates
The likelihood of your audience interacting with your Instagram advertisement directly impacts the cost. This factor gauges how likely the targeted users are to engage with the displayed ad, which can involve actions like clicking or converting. For Instagram promotions, it's generally understood that users are more inclined to engage with high-quality content. If your advertisement is compelling and likely to garner engagement, Instagram will give it preference. This can lead to a reduced bid cost, ultimately leading to increased leads and conversions.
Prevailing Competition
The cost of Instagram ads is influenced by the existing competition. When multiple businesses target the same audience, the cost is likely to be higher. A bidding war occurs when numerous advertisers vie for the same audience. Companies have to bid higher than others to secure the top position, leading to a potential rise in your CPC.
Ad Relevancy Score
The effectiveness of your Instagram ads is influenced by your ad's relevancy score. This score indicates how suitable Instagram believes your ad is for its viewers.
Instagram aims to display content that resonates with its users. How users interact with your ad determines this score.
Positive interactions with your ad, like clicking, commenting, and liking, will boost your relevancy score. Conversely, negative actions, such as users choosing to hide the ad, can decrease this score, thereby affecting your ad's performance.
Bid Amount
The amount you bid essentially dictates your spending on Instagram advertisements. Therefore, it's crucial to determine how much you're willing to shell out to obtain potential customers. Simply put, your bid amount is directly related to your advertising expenditure.
For instance, if you've set aside a budget of $1000 and you're bidding $5 for each click, you can expect around 200 clicks on your Instagram advertisement. Similarly, with a $1500 budget and a $10 bid per click, you'd receive about 150 clicks. Generally, a higher bid per click results in fewer clicks or impressions.
Other Factors That Affect Instagram Ads Cost
Gender
It might be unexpected, but targeting females on Instagram with ads is more expensive than targeting males. This is due to the natural tendency of females to engage more on the platform. Hence, focusing on female audiences on Instagram comes at a higher cost.
Holidays And Events
During holidays and special occasions, people are more active on platforms like Instagram and other social media. As a result, advertising costs on these days are typically higher due to increased competition. Many businesses aim to reach their audience during these peak times. Therefore, if you're planning to advertise on these occasions, it's advisable to set aside a larger budget for Instagram promotions.
The Market
The target market segment influences your advertising costs on Instagram. For B2B companies, the expenses tend to be higher since there are fewer businesses on the platform compared to individual users. However, industries such as beauty and clothing often demand higher advertising fees.
Types Of Instagram Ads
There are mainly four types of Instagram ads for advertisers to choose from. Let’s look at them below.
Instagram Story Ads
The latest trend in Instagram advertisements allows businesses to showcase their offerings to a specific audience through story ads. Recently, these story ads have gained immense popularity among advertisers. One of the reasons for their widespread acceptance is the user's inclination towards viewing stories. A recent study revealed that about a third of users watch stories posted by businesses, indicating a keen interest in what brands have to share via this format.
Instagram story ads are designed to maximize screen space. When someone views your ad, it occupies the full screen, ensuring undivided attention to your promotion.
Audiences tend to engage positively with story ads, exploring your products actively. Despite being a recent feature, it holds the promise of delivering impactful results for your business.
Instagram Photo Ads
Instagram frequently features photo advertisements in users' feeds. These visual ads come in either square or portrait orientations and include a "sponsored" label and a call-to-action button beneath the image.
When designing these ads, it's crucial for advertisers to select an appropriate image. Ideally, the image should align with the usual aesthetic of Instagram. Using an image that looks too much like a generic stock photo might make it conspicuous and can reduce user engagement.
To optimize ad effectiveness, it's advisable to use an image that resembles typical Instagram content, yet clearly represents your brand's identity.
Instagram Video Ads
Instagram offers a fantastic advertising choice in the form of video ads. While they resemble photo ads in structure, they differ in content, with videos replacing photos. These video ads can be up to 60 seconds long.
Given that videos are now the leading medium for grabbing attention, these ads possess incredible engagement potential. When your target audience is browsing their feed and stumbles upon your video ad, it automatically begins to play. It's undeniable that a well-crafted video ad can seize the attention of viewers.
It's crucial to understand that these video ads play automatically but without audio. Hence, it's essential to present vital information in a clever manner to ensure viewers grasp the content. A good tip is to avoid placing the most significant part of the video in its initial moments.
Instagram Carousel Ads
Carousel Ads are an excellent choice for advertisers looking to engage their audience more interactively. These ads allow you to showcase multiple photos or videos within one advertisement, offering a diverse look at your products or services. For instance, if you're marketing a collection of books, instead of featuring just one image of a book, a carousel ad lets you display various editions or even include a video, enhancing viewer engagement.
In today's dynamic landscape, carousel ads are an effective method to grab the attention of your audience and spark interest in your products or services. By showcasing a variety of images and videos, these ads can significantly pique the curiosity of your desired audience.
Ways To Control Your Instagram Ads Cost
In any advertising platform, including Instagram, the success of an ad campaign hinges on maximizing likes and clicks while minimizing costs. To reduce your Instagram advertising expenses, there are several strategies you can employ. Let's delve into these methods to pave the way for a cost-effective Instagram advertising endeavor.
1: Prefer To Use Automatic Bidding
If you're unfamiliar with Instagram advertising, it's advisable to opt for automatic bidding for your campaign. This approach spares you the intricacies of manually setting bids, as the system will select the most optimal bid for your advertisement.
In cases where you lack past data to guide you on setting a CPC for your campaign, automatic bidding is beneficial. It aids in establishing the right bid amount for your campaign.
Using automatic bidding helps prevent your company from overpaying for an ad placement. When there's no historical data available, it's tough to decide the right bid amount, and you might end up bidding higher than necessary. Automatic bidding helps determine the right bid for you until you accumulate enough data for informed decisions. This strategy is an effective way to cut costs on Instagram ads.
2: Use Smart Targeting
Most advertisers aim to achieve the highest engagement on their advertisements. This drives more attention to their products or services. To optimize results, it's essential to use accurate targeting, giving advertisers the option to select from various criteria for more refined targeting.
By accurately targeting your audience, you can reach a larger group of people interested in your products and services. It's essential to craft an ad that resonates with them. Doing so can lead to increased leads, conversions, and sales.
3: Define Objectives:
Certainly! Every successful advertising campaign should have a clear objective, especially for Instagram ads, as it aids in offsetting the advertising expenses. Here are some potential objectives you might consider for your campaign.
Awareness:
For an awareness campaign, the focus should be on increasing recognition of your business, product, service, brand, or mobile app. Essentially, the goal is to elevate the visibility of what you offer. In pursuit of this, a CPM campaign is recommended.
Consideration:
To gain attention through your Instagram advertisements, it's essential to educate your viewers. This can be achieved by offering compelling information that encourages them to take action. By deploying your ad, you aim to increase website traffic, clicks, and potential leads.
Conversion:
Every business seeks sales, whether it's a product purchase, website registration, app subscription, or service sign-up. The content of your Instagram advertisement should be compelling enough to persuade individuals to choose your offering without any second thoughts.
The importance of these goals cannot be overstated in the context of a successful Instagram campaign. They offer a clear strategy for attaining them. Moreover, they guide the nature of the text and imagery to be used in the advertisement.
4: Have Smart Landing Pages
Creating and implementing highly targeted landing pages is a crucial strategy to reduce Instagram advertising expenses. A common error that many businesses make is redirecting ad traffic to the homepage of their website. This practice often leads to decreased ad engagement, as visitors may not find content that aligns with the ad they just viewed. Consequently, it’s highly advisable to utilize landing pages to provide a more personalized and relevant experience for visitors.
Take, for example, an ad campaign for a trendy clothing line. The URL linked in the ad should lead visitors directly to a page showcasing the latest collection, not the general homepage that features the entire store. This focused approach helps maintain the visitor's interest and increases the likelihood of conversion.
Landing pages play a pivotal role in this context, serving as the destination for incoming leads and offering a more tailored experience that aligns with the ad content. When visitors are directed to a page that specifically features the product advertised, the chances of conversion significantly increase. This targeted approach not only enhances user experience but also helps in offsetting the expenses incurred during the Instagram ad campaign by boosting conversions.
5: Ad Testing
It's crucial to evaluate your Instagram ad to minimize campaign expenses. Initially, an ad might not be optimized to its fullest potential, thus necessitating tests to refine it to its best version.
Testing ads enhances the ad copy's relevance, leading to prominent ad placement and cost-effective CPC. This approach is verified to cut down Instagram advertising expenses effectively.
Instagram Promotion Packages
Instagram, as a predominantly visual platform, requires more than just text ads to effectively reach an audience. Your advertising content should primarily consist of images or videos, though they can be enhanced with accompanying text. In addition to creating visually appealing ads, maintaining an attractive and well-optimized profile, engaging intelligently with the audience, and possessing skills to analyze campaign performance are essential for successful Instagram marketing.
We offer Instagram promotion packages tailored to yield optimal outcomes for our clients, categorized into Bronze, Silver, and Gold plans. These options allow clients to select a marketing package that aligns with their budget and business requirements, ensuring customized and efficient promotional strategies.
Low Cost Instagram Promotion Packages In India
Choosing Brand Obility for your Instagram marketing means receiving a tailored strategy specific to your business needs. Our Instagram promotion plans are cost-effective and designed to deliver optimal results.
Get Effective Instagram Marketing Services To Grow Your Business
We utilize a goal-focused strategy to enhance your customer outreach, drive more traffic, boost engagement, and increase conversions. Our creative solutions are tailored to elevate your Instagram marketing efforts. We are committed to assisting you in expanding your business and revenue through Instagram by:
Here are some common questions about Hexa.
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